Marketing Sherpas Best & Worst Lead Generation Offers for 2006

Once again Marketing Sherpa has produced great data on how to be effective with your lead generation campaigns.  This report highlights some of the new marketing channels available, but the over-arching theme is quality content.  The same holds true for successful events, content fills seats.  Check out this new report at Marketing Sherpa:  Best & Worst Lead Generation Offers for 2006.  All of the revelations here will directly relate to how you develop content and market your next event.