Okay, so the title of this post is a bit misleading. You have probably heard the sarcastic phrase, “Take a picture, it’ll last longer.” Well this is exactly what I am advising you to do with your events, sans the sarcasm.
Often event planners get so wrapped up in the logistics and elements of their event that they forget to think about how they will capture or remember special moments that occur during their event. It is a good idea to put a plan in place for photographing, or even filming (videotaping), your event while you are in the planning stage. There are several reasons to do this.
One reason is so that you have a visual record of the event for future event planning. What worked well and what could be improved upon?
Another reason is to take great shots of your attendees having a good time at your event, so that you can send them their photos as a takeaway from the event. To take that a step further, you could use those photos as another touch-point or excuse to communicate with them. You could even incorporate the photography into your event by creating a photo station where fun, posed pictures are taken of your attendees. The theme of your event could easily be tied into the photos by props or digitally enhanced backdrops (green screen).
A third reason for taking pictures of your event is to provide a visual story to supplement any publicity efforts such as press releases or media coverage. A picture is worth a thousand words. You will be able to select the best pictures to submit to media groups or to publish on websites.
Just remember to treat the photography element of your event like any other, by thinking through step-by-step what you want to capture and how. Happy shooting!
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