I am pleased to be the first author of our Event Marketing Strategies blog. This blog is intended to be an educational dialogue about corporate meeting and event planning, marketing, and execution. We look forward to sharing ideas and tips on event marketing best practices, return-on-investment ideas, and more. Our company is deeply immersed in event planning, as we host more than 6,500 in-theatre meetings and events for our corporate customers. Despite this number, it seems that we learn more and more every time we execute an event, and I know we're not alone!
It seems more important than ever to excel at event planning and marketing. Eric Eden over at Cvent, one of strategic partners, recently forwarded a survey statistic to me indicating that 62% of all business-to-business marketers believe that meetings and events are an effective way of generating leads. In fact, the survey respondents said in-person events provide the most reliable way of generating leads compared to other marketing methods. Great news for meeting planners, marketing and sales professionals, and anyone responsible for planning and executing events. Now let's start the dialogue to make our meetings and events sing!!
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