My first post...how daunting, but when compared to the event marketing, it seems so like a walk in the park. Event marketing is a beast that can be tamed if you understand how to interpret the vital signs that keep it alive and thriving. I will be posting the vital signs of event marketing as a series, so stay tuned as I share ways to ensure your event marketing machine is breathing.
Working for an organization that has mastered event planning, I often see the bulk of the attention paid to event execution. The importance of marketing your event is often overlooked, and can be the fault of an event's lackluster ROI. Investing in your marketing efforts will provide you with great payoff if they are strategically targeted, which between you and I, is no easy feat. The first vital sign is to focus on your event’s GOAL - generating leads, creating awareness, etc., and creating a positive brand experience for your attendees to enjoy.
"Awareness and trust are it for the real world small business and unless you've got oodles of cash lying around to buy that through heart warming TV spots, you better get down in the trenches and figure out how to educate, give and build trust" to quote John Jantsch, Duct Tape Marketing.
Get into the trenches and stay true to your focus, your event’s success will follow.