Including Employees in your Event Planning

Ok, here I go! My first post and I am a little nervous.  Many of my marketing counterparts have been in this game for a while, but staring at this empty white space is intimidating.  A really great idea came out of an account review strategy yesterday that has been lingering with me.  One of our clients is launching a multi-city consumer product launch and they are including a movie as an attendance driver.  The really interesting piece is that they recently added a new location for an employee event.  Brilliant!  Not only are they getting all of their internal stakeholders up to speed on the new products, they are also gaining a effective employee appreciation event.  Everyone wins.  Marketing is the hero for taking all the employees to the movies and HR just got a free boost in employee morale.  Keep this in mind when you are planning your next large event series, the additional cost is minimal and the rewards could be enormous.